AMAG

Chicago-area contacts?

Hi AMAG members!

My name is Kristine Maloney, and I oversee national media relations and communication efforts for the College.  I'll be traveling to Chicago in March for the CASE Media Relations Conference, and am hoping to meet with higher education reporters and op-ed page editors at the Chicago Tribune and Chicago Sun-Times while I'm out there.  If any of you have suggestions of other journalists/PR professionals/etc. in the Chicago area who would be good for me to reach out, I'd love to hear them.  Feel free to post your suggestions to this blog or email me directly at [email protected]. 

new member to the AMAG

i am the CEO of simpsonscarborough, the consulting firm you first met when my senior parnter, elizabeth scarborough, presented at the marketing team meeting last week...i have worked with holy cross on media training, crisis consulting and marketing in the last year and will continue to do so as we move foward...i wanted to introduce myself, and note that the feedback from the marketing team meeting is terrific and much appreciated...our best during the holidays, and look foward to working with each of you.....christopher simpson 

Socially Responsible Companies Listing

One of the marketing ideas from the meeting was to associate HC with a list of top companies that are being "socially responsible."  Apparently there are a lot of media pubs writing about the topic because I have seen a few since our meeting a week ago.  This is an article from Smart Money Mag http://finance.yahoo.com/focus-retirement/article/104001/The-New-Do-Gooders?mod=retirement-IRA

To stand out from all the noise, HC could tap into an alumni at one of the large banks like Goldman which has a fund of socially responsible companies.  It might help them market the fund to say that an outside party like HC sets the criteria and evaluation for what makes a socially responsible company.  It would help HC to have someone like Goldman's marketing muscle behind the story.

Welcome - and "assignment"

Welcome to the Holy Cross Alumni Marketing Advisory Group blog!

This blog will be one way for all of us to communicate as we finalize the College’s Marketing Blueprint and move forward with implementing the plan. As we discussed at our meeting last week, we’d like you to give some thought to the positioning statement (see below). How can we make this statement – which is for internal use only (i.e., it will not be printed in Viewbooks, on the Web site, etc.) – more concise? What 2-3 key points truly resonate with you? What sentence would you highlight – or craft differently?  Other thoughts?

Thank you for taking time to think about this. In the coming weeks, Elizabeth Scarborough and I will be posting other questions for your consideration and feedback.

Fr. McFarland and I were extremely pleased with the discussion we had with you last week. Your ideas and critiques have already proved invaluable. Thank you again for your time, enthusiasm, and commitment to Holy Cross.

So, here’s the positioning statement for your review and comment:

The College of the Holy Cross, a Jesuit institution, is the best choice for ambitious students is the best choice for ambitious students seeking an intense liberal arts education in a life-changing environment.  Holy Cross students learn through daily interactions with exceptionally dedicated faculty-scholars who have high expectations.  Invigorated by an energetic, diverse community, students explore together life's fundamental questions, in and out of the classroom, and, through this process, forge lasting friendships.  This unique experience yields thoughtful, resourceful individuals who, as a members of a loyal alumni family, engage with the complexities of the world and respond, as leaders, to the challenges of the workplace and the community.